Oooh – project management. Everyone talks about project management but what is it? Isn’t project management just organizing your little work to get the big work done? Isn’t project management really just a series of events to create some thing, by some point, way off in some hazy future? Not really.
To define what project management is we first need to define what projects are. A project, technically, is a short-term endeavor to create a unique product or service. A project, in practical terms, is an assignment or undertaking to create a deliverable that satisfies the mission of the project customers.
A project is a set of activities to create something that is outside of your day-to-day operations. A project creates a unique deliverable. For example, if your organization develops game software the actual creation and development of the code is a project. The manufacturing of the CDs, the Internet delivery, and the technical support you provide to your customers is part of maintenance and operations.
The difference is that one set of activities creates a unique deliverable while the other centers on organizational process, day-to-day business, and support of the organization’s mission. This is true in disciplines other than IT: consider designing a car versus manufacturing a car. Consider writing a book versus printing a book. Consider building a skyscraper versus maintaining a skyscraper.
Projects have budgets, deadlines, and an agreed set of requirements for the deliverable to be accepted by the customer.
The United States of Project Management
In my project management seminars I like to say that this point in the room represent our current state; this is where our organization is today. We have some opportunity that we’d like to seize. We have some problem that we’d like to solve. Or there’s technology that has leapfrogged our current equipment so we need to improve our technical attributes. Where we are now is our current state.
Then I’ll stroll to a distant part of the room. This new location represents where we want our organization to get to. This describes our desired future state. Can you imagine how great our organization would be once we reach this destination? Can you imagination the problem solved, the seized opportunity, or the new technology and how it makes our business better? This spot represent our desired future state.
The only way we can get from right here, our current state, to our desired future state, which is way over there, is through project management. Project management is about planning, doing, and ensuring that we’ve followed our plan. Here’s a key thought: the only way we can do project management, effective project management, is to know where our desired future state exists.
Effective project management is built on a solid foundation of planning. Then the project team must execute the work according to plan. And the project manager must control the work to ensure that the project plan was followed. Plan. Do. Check. React. Project management, quite simply, is knowing where we’re going, planning on how we’ll get there, and then delivering on the promises within the plan.
Projects, all projects, have constraints. Have you every inherited a project that had to be done by a given deadline? Remember the Y2K scare that turned out to be the Y2-OK yawn a few years ago? It was real tough to move that deadline. January 1, 2000 was coming ready or not.
Or have you ever managed a project that had a preset budget? Regardless of how long it took your project could not, must not, spend more than $750,000. Or else. A pre-set budget may be calculated on how much cash is in the bank account, the expected return on the project investment, or some other magic formula like the time value of money. The point is, a pre-set budget is constraint.
Finally, you may have faced a project that had some very steep requirements. Are you a public company? Then you’ve dealt with the Sarbane-Oxley Act. Or if you’re in health care you’ve dealt with HIPAA. Or the regulations you may have to follow in pharmaceutical, construction, manufacturing, and countless other industries.
You may also have worked with a customer that said, “I don’t care how much it costs or how long it takes. I need the product to do this.” (Those are my favorite kinds of customers, by the way.) These steep requirements are part of the project scope and in order for the project to be successful the project scope has to be met.
You’ve just read about the triple constraints of project management: time, cost, and scope. The triple constraints of project management are collectively called “The Iron Triangle.” Imagine an equilateral triangle. If you don’t want to imagine take a look at Figure 1. The bottom of the triangle represents scope, another side represents cost, and the last side represents time.
In order for the project to be successful the project must remain an equilateral triangle. In other words, you can have a gigantic scope, and puny budget, or a weak schedule. For a project to be successful each side of the Iron Triangle must remain in proportion to the other sides. If your customer wants a scope that’s so big (hold your arms out real wide). And their budget is only this big (now bring your arms in real close together). A big ol’ scope and tiny little budget means just one thing: it ain’t gonna happen.
The same is true with the schedule. There must be enough time to plan and execute the project in order to achieve the project’s scope. Unrealistic expectations on the schedule usually leads to waste, rework, frustrations, and a decline in morale. In some instances this may also lead to cheap tequila.
Capturing The Picture
I like photography. I like to look at pictures, take pictures, and mess with filters, lenses, and light meters. In order to really capture a good photo, I’ve learned, you have to see the developed photo in your mind’s eye. You have to look at your environment and see how it’d look once the film’s been developed or the image is printed on your color laser printer. You have to see into the future in order to capture the present in your camera. You must have vision.
Being a project manager really isn’t that different. A project manager must have vision for what the project is to create. The project manager inherits the vision from the key stakeholders, the project sponsor, or even management. In order to plan for the project work the project manager must envision what the end result of the project will be. Like taking a photo, a good photo, the project manager has to study, observe, and see the end result of the efforts before the work begins.
Another way to look at your new friend the Iron Triangle is to imagine the photographer’s tripod. If you’ve ever worked with a tripod (hopefully with a camera on top) you know the secret is to have the tripod balanced and level. In fact, some camera tripods have a level built into the head so you know when it is level. A level tripod ensures that the photo’s horizon is flat; it makes a goofy picture when the ocean is slipping down to South America.
Now imagine that one leg of the tripod equates to scope, another to time, and the last is cost. We agree that the tripod has to be balanced to take a good picture, just like a project has to have balance to be successful. If any leg of the tripod is extended more than the others the tripod is off-balance – just like your projects.
Some tripods are nice and heavy. A heavy tripod helps when you’ve taking a photo in the middle of a river or you’re fighting a wind storm. The trouble with heavy tripods is someone has to carry them. What some photographers do is carry a light tripod and then suspend their camera bag under the tripod to fend off any shakes. A neat trick.
In project management what’s keeping your project sturdy? Imagine that the area within the three legs of the tripod represents quality. If any leg of the tripod is out of balance then quality is likely to suffer. Quality is in proportion to the amount of time, cost, and scope available for the project deliverables. When one angle of the project suffers so does quality.
What good is a project’s deliverable if the project is finished on time, but the product or service doesn’t work as promised? Or if the project manager has spent all of the money but didn’t create all the promised deliverables? Quality is affected by the balance of time, cost, and scope.
Following this snappy analogy of photography, what kind of camera would you like to put on top of your tripod? If you’re like me, I bet you’d like a digital SLR, capable of 12 megapixels, and a few gigs of memory for your digital photos. Of you could rely on a manual 35mm camera, with slide film, and a nice set of filters.
But wouldn’t you have better photos with the 12 megapixel digital camera? Not necessarily. Just because you have a fantastic camera doesn’t mean your photos will be fantastic. It’s not the camera that takes the pictures – it’s the photographer.
The camera, in our project management analogy, are the mechanics of project management. The person behind the camera is the project manager. Just as the photographer has to know how to adjust the camera to capture the perfect photo, so does the project manager adjust the controls within project management to deliver on the project’s demands.
Good photographers and good project managers have much in common: experience, a foundation in the fundamentals, and a willingness to learn. At the core, I believe, is an ability to capture a vision – and then process that vision for others to see.
Projects Tell a Story
If you don’t like photography maybe you’ll like stories.
Projects, like a good story, have a beginning, a middle, and a satisfying end. Think back to any project you’ve managed or worked on. Can you recall the beginning, middle, and a Hollywood ending?
The story for all projects is that they move through five process groups to get from start to finish. Within each process group there are key activities which help a project move along. Figure 2 demonstrates the flow of a project through the five process groups.
Initiate a project
This process group starts all the fun. In this group the business need for the project is identified, some initial solutions may be proposed, and the project manager is selected.
The most important document to come out of this group is the project charter. The project charter authorizes the project work and assigns the project manager the power to complete the project on behalf of the project sponsor. The project sponsor is typically someone high enough in the organizational hierarchy to have power over the resources that need to be involved in the project. (Having a weak sponsor for your project can also, unfortunately, lead to cheap tequila.)
Planning the project
In order to plan the project manager must know what the project will create. The project manager and the project stakeholders – the people that have a stake in the project outcome – have to determine what the desired future state is. A dreamy wish list won’t work. The project demands exact requirements. If you don’t know what the project should create how will you ever get there?
Once the project requirements have been agreed upon then the project manager, the project team, and in some instances the project stakeholders will create a plan on how to achieve the project objectives. This isn’t a one-time process. Planning is an iterative process that happens throughout the project duration. Planning is a cornerstone of project management – skip planning or do it half-heartedly and the project is doomed.
Executing the Project
Ever hear the quip, “Plan your work and then work your plan?” This is the working part. The executing process group is the project team executing the project work according to plan — and the project manager working with any vendors that may be in involved in the execution or support of the deliverables needed for the project completion.
Controlling the Project
Control freaks need not apply. Controlling isn’t about micromanaging – it’s about compliance with the project plan. As you can see in Figure 2, there’s balance between execution and control. The project manager works with the project team, not over them, to ensure that they’re doing the work as it was planned. And if not? Then the project manager makes corrective actions to get the project back in alignment with the project plan.
Controlling is also about balancing the time, cost, and scope constraints as the project moves along. The project manager has to measure, compare, and adjust controls within the project to ensure project success. If we do not measure we cannot improve.
Closing the Project
Aaah – closing. This process group centers on closing out the project accounts, completing final, formal acceptance of the project deliverables, finalizing any time, cost, or quality reports, completing the project’s lessons learned documentation, and finalizing any financial or procurement audits. The project manager may have to complete a review of each team member, a review of the vendors, and a review of their own actions in the project.
Project closure also involves some rewards and recognition. For some, this means bonuses, vacation time, or other rewards. If this isn’t appropriate or available in your organization the project manager should at least verbally reward the project team for their hard work and a job well-done (assuming the project was done well).
Putting it all Together
As you know projects are short-term endeavors to create a unique product or service. Projects are out of the normal duties you do as part of your operations. Projects are constrained by time, cost, and scope — and other constraints such as regulations, resources, or even vendors.
The Iron Triangle of project management posits that all projects are constrained by time, cost, and scope. If one angle of the project is out whack the whole project suffers.
Projects, and technically even project phases, move through five process groups: initiating, planning, executing, controlling, and closing. Each process group has key activities that lend to a successful project. I believe the most important group is planning. Without planning the project is destined for failure.
What we’ve discussed in this intro to project management is a good foundation for how projects are to operate, their constraints, and a some challenges every project manager faces. On top of this strong foundation there are nine knowledge areas which also affect a project’s success:
1. Project Scope Management
2. Project Time Management
3. Project Cost Management
4. Project Quality Management
5. Human Resources Management
6. Communications Management
7. Project Risk Management
8. Project Procurement Management
9. Project Integration Management
For each of these knowledge areas I’ve written an article which explains their characteristics and how they contribute to your projects.
For now know this: projects are successful based on the ability of the project manager to lead, manage, and motivate the project team to complete the project plan. The project plan supports the vision the project manager has inherited from the project stakeholders. If the project manager and the project stakeholder don’t have the same vision of the desired future state the project is doomed.
Projects fail at the beginning, not the end.
Posts Tagged ‘Endeavor’
Managing Project Management
March 1st, 2010Digital Signage: the Top 10 Pitfalls
February 17th, 2010So, you’ve decided your business or institution will be well served by adding a new digital signage network. Now what?
Where to turn and what to do can be confusing, especially if you’re responsible for your organization’s communications or IT department, but don’t really know anything about a digital sign. While there are many good companies in business to help you achieve your goals, you can make the endeavor easier and far more successful if you avoid the problems many before you have encountered when rolling out and maintaining their digital signage networks.
Having worked with hundreds of customers on their digital signage needs, we’ve seen a lot of difficulties that could easily have been avoided -along with the associated delays and added expense- with a little knowledge up front. As the saying goes, forewarned is forearmed. So, keep these Top 10 Digital Signage Pitfalls in mind as you plan your new digital signage network to make the experience smooth and rewarding.
No. 1: Lack of a clear purpose
Someone in your organization, has read digital signage can make marketing messaging more effective. It can reach potential customers at the point of purchase, promote desired behavior, target different demographic groups associated with different times of the day, and do so many wonderful things.
But what exactly does your organization need to accomplish with digital signage? That’s the seminal question. Without clearly defining the purpose of a digital signage network, it is impossible to find success in any phase of its deployment or use.
Taking the time up front to define the expectations for the system and write them out on paper for the approval of key management will provide direction and focus effort on attainable goals. Struggling to fulfill a nebulous purpose for the digital signage network will rack up unnecessary expense and leave everyone connected with the project frustrated.
No. 2: Taking on digital signage as an IT project
“Digital signage network,” the very words sound IT oriented. While there’s a lot of IT technology involved with digital signage, taking on a digital signage network as an IT project is dangerous.
While highly skilled, the typical IT manager does not have the background nor the experience needed to roll out a successful digital signage network. There’s a powerful temptation on the part of IT managers to look at digital signage playback as if it were a Microsoft PowerPoint presentation. It isn’t.
PowerPoint does an excellent job at making business presentations, but how many TV stations rely on PowerPoint to create and playback the programs, commercials, news and promotions you see nightly? Exactly zero. With respect to playing back video, graphics, text and animation, layering multiple visual elements and building and maintaining a playout schedule, a digital signage network is much more like a TV station than a boardroom with a projector and a PowerPoint presentation. Keep that in mind if an IT manager volunteers to take on your organization’s digital signage project.
No. 3: Lack of content
Congratulations. You have a digital signage network. What are you going to display? Having a digital signage network without content is like having a newspaper without print. There’s just a whole lot of nothing and overwhelming sense of emptiness.
Communicating in some form must be part of the reason behind the decision to add a digital signage network. However, there is no communication without content. Fortunately, many organizations have existing resources to draw upon that can be repurposed as digital signage content. Logos, commercials, promotional video, print advertising, plans and drawings can all be reused in whole or part to communicate a message on a digital signage network.
Additionally, RSS Internet feeds are a tremendous resource for updating a digital signage network with fresh “newsy” content, weather and sports scores that can give an audience a reason to take a second or third look.
Regardless of where it comes from, content is critical to the success of a digital signage network. Knowing where it will come from is as important as actually having the digital signage network in place.
No. 4: No one assigned to manage the project
While it’s not like designing the International Space Station, putting a digital signage network in place can be a complex undertaking. For that reason, it’s essential that any business or organization taking on a digital signage network assign someone to manage the project. Having an individual identified to own the project will minimize the impact of the unforeseen problems that inevitably creep into any complex undertaking.
Just as bad as having no one assigned to manage the project is its closely related cousin: management by committee. Offering up conflicting directions from multiple individuals will leave your system integrator bewildered and your project incomplete.
No. 5: No one to update content
While RSS feeds and subscriptions to news wire services are two sources of fresh information for a digital signage network, where will updated content conveying your company’s specific messages and current offerings come from?
A digital signage network that attracts attention has an insatiable appetite for fresh content. Thus, it’s essential that an organization taking on a digital signage network assign a qualified, competent person to the task of creating that content. Without someone in charge of the network’s content, the text, graphics and video being displayed will soon grow tired. Stale content will have the opposite of the desired result for a digital sign. It actually will drive viewers away and impart a sense of “been there, done that” that will be difficult to reverse.
No. 6: Taking the cheap way out
There’s nothing wrong with being budget conscious about a digital signage installation; however, selecting products, including displays, controllers and software, and services like content creation solely on their price tag can result in a system that in the long wrong will cost an organization dearly.
Systems designed solely on the price of the component miss the point. Digital signage networks are about communicating information –perhaps a marketing message, maps and directions or instructions- to their intended audience. Spending money on an inexpensive system just because it’s cheap could cost a business or organization far more than the money saved in lost opportunities.
No. 7: Not knowing the locations of the signs
Knowing where your organization wants to locate the flat panel monitors in its digital signage network is important for a few reasons. First, locating the digital signage content players needed depends on where the sign or signs it’s controlling are located. The length of cable runs between player and sign must be taken into account. Clearly defining the location of the signs will allow you to minimize construction/renovation expense and avoid paying for “do overs.”
Second, understanding exactly where the signs will be positioned will make it easier to understand what will be needed to mount the flat panels in use. Are wall studs available where a sign will be located? Or, will a freestanding structure be required? What’s the condition of the wall studs? Is electrical power available? What’s the status of ambient light sources? Will a window or skylight need to be shaded to reduce glare?
Third, not knowing where the signs need to located may be a symptom of a bigger problem, namely not having a clear idea about the purpose of the digital signage installation.
No. 8: Installers without general contractor capability
Installing digital signage can be messy. Drywall and plaster may need to be cut. New electrical plugs with isolated grounds may need to be installed. Beyond those obvious construction challenges, less apparent structural modifications may be required. Those can vary from relocating HVAC ducts to re-enforcing walls.
For that reason, choosing a digital signage installer without the skill and experience to serve as a general contractor for the project can be a big mistake. Depending on the specific installation, it’s not unreasonable to assume carpenters, electricians, plumbers and even heating and cooling contractors might need to be involved to make necessary structural modifications. Having an installer who can serve as a general contractor to bring those diverse resources together and manage them properly can save lots of time and expense.
No. 9: Failing to allot adequate time to learn the system
Far too often, the people responsible for new digital signage installations at businesses or organizations are so excited about their systems that they can’t wait to show them off to upper management. After all, a significant sum of money went in to making the digital signage network a reality. So showing it off as soon as possible only seems natural.
However, creating content for a digital signage system, scheduling it and making changes to playback along the way require some skill. It takes time to be properly trained to use a digital signage network. Failing to allocate sufficient time to learn how to use the system not only could be embarrassing in front of management, but disastrous to your communications efforts with the general public, if they’re your first audience.
No. 10: Failing to keep future expansion in mind at the time of initial design
Designing yourself into a box when first contemplating a digital signage network can be costly. Without casting an eye towards future needs, it’s possible that portions of the network might need replacement before they’ve been amortized to accommodate expansion.
Without exception, experience shows that businesses and organizations that fund the addition of digital signage networks express interest in expanding their systems after they’re installed.
There you have it, the Top 10 Digital Signage Pitfalls. Take these lessons to heart as you proceed with your digital signage rollout, and you’re much more likely to have a successful experience. More importantly, your company or institution will avoid costly mistakes that will delay the installation and prevent your communications from having their desired effect.